Associate Professor

Chengming Hu, PhD

Chengming Hu. PhD is a professor of Kinesiology in the College of Health and Human Services. Hu is the author of "Participation in mahjong and the associated smoking and alcohol consumption behaviors among Chinese older adults. Journal of Ethnicity in Substance Abuse, 1-14. (SCI)" (2023).

Hu teaches classes in sport management, sports promotion and marketing, and planning and managing sport facilities.

Contact Us

Contact Chengming Hu for information on Sport Management

Hayes Hall

563-333-5215

HuChengming@sau.edu

Education and Training

PhD, Indiana University, Leisure Behavior
MS, Indiana University, Sport Marketing Management

Areas of Professional Interest

Sport Marketing
Sport Tourism
Sport Consumer Psychology

Recent Publications

Naaman,K., Wang, W., Hu, C., & Howell, B. (2019). Service-learning in a Tourism, Hospitality, and Event Management Program. Events and Tourism Review, 2(2),88-98.
Teng, C. C., Hu, C. M., & Chang, J. H. (2019). Triggering Creative Self‐Efficacy to Increase Employee Innovation Behavior in the Hospitality Workplace. The Journal of Creative Behavior, 1-14.
Hu, C. and Cole, S. (2019). The Impacts of Destination Knowledge and Destination Interest on Generation Z's Memory of a New Tourism Destination. Advances in Hospitality and Leisure, 15, 145-159.

Courses Taught

Introduction to Sport Management

An overview of sport organizations that focuses upon organizational goals, issues related to organizational behavior, structure, function and design, strategy development, organizational environment, human resource management, decision-making strategies, managing conflict and change in an orgnaization, and leadership strategies. An examination of governing bodies in professional and amatuer sport organizations will be included.

Planning and Management Sport Facility and Event

This course is an introduction to the issues and strategies and their implementation as they relate to event management. Students will investigate the application of each venue necessary to organize and operate successful sport events.

Practicum in Sport Management

This course is an introduction to the issues and strategies and their implementation as they relate to event management. Students will investigate the application of each venue necessary to organize and operate successful sport events.

Introduction to Sport Officiating

Introduces the fundamental concepts of officiating philosophy, officiating duties and responsibilities, and officiating skills

Sport Management Seminar: Sport Tourism

Reports and discussions of topics of current interest in sport management. Topics may include trends and issues, international sport business, sport communication, and advanced sales and strategies in sports. Students may take each topic of the class for credit, up to eight credit hours total, providing no topic be repeated.

Seminar in Sport Management

Reports and discussions of topics of current interest in sport management. Topics may include trends and issues, international sport business, sport communication, and advanced sales and strategies in sports. Students may take each topic of the class for credit, up to eight credit hours total, providing no topic be repeated.

Sports Promotion and Marketing

This course presents an overview of the various techniques and strategies utilized to meet the wants and needs of the sport consumer in the sport industry. Students will apply fundamental marketing theories and principles to the sports setting and focus on the concepts and practices which form the knowledge base for effective sports marketing strategies Additional topics include the evaluation of sport marketing programs and the use of skills in the sports marketplace.

Sport Management Internship

The professional internship or work experience in the sport management program is designed to provide a practical and reflective application experience for sport management majors during their final year in the major. This experience enables the student to further utilize theories presented in coursework in a substantial way while gaining practical experience in their professional orientation. This work experience is a full academic semester experience consisting of 400-600 hours in one semester under the supervision of an industry professional.

Sport Management Seminar: Data-Based Decision Making

This course is a continuation of KIN-440; Senior Research I. Students will participate in the data collection, data analysis, and completion of a manuscript and professional poster presentation of the pre-planned research project. Depending upon the scope and depth of the project, students can elect to take from 1-3 credit hours of research to carry out of their proposal. Students electing to complete the project for 1 credit hour will only develop a poster. Students electing to complete 2-3 credit hours will complete a poster and a manuscript.